Wathen-Castanos, Inc. capriforme.com

When would you let your testimonial subjects say whatever they want on camera? When you want to sell houses. We gave a few homeowners their own video cameras and asked them to show and tell their own “Capri Court Stories.” The result was a series of unscripted and potent messages we relayed to potential homebuyers through a microsite, radio spots, and print advertisements. It doesn’t get any more authentic than that.